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Date: Sunday 25th February, 2007
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Author: Neil-One
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Genre: Music
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50 Cents latest Signing, M.O.P. Sign Up To Push Sizzurp!!
Rap Superstar 50 Cent’s latest signing on his G Unit record label, group M.O.P. have signed up to endorse the Sizzurp Purple Punch Liqueur product originally developed and marketed in conjunction with Cam’ron and Jim Jones. According to Sizzurp’s holding company, Straight Up Brands, 50 Cents group MOP will push the drink with product placement in new song lyrics, music videos and while on worldwide tour, with tour van wraps, stage banners and on-stage pours.
Straight Up Brands acquired Rappin’ Brands, the company that originally developed the drink, in early 2007.
UK based company MK Johns Import Ltd has been awarded the exclusive sole distribution deal covering Europe, Asia, Africa and the Middle East.
Straight Up Brands also has plans to launch a pineapple flavoured beverage called Lucky Nites with Houston Hip Hop star Lil Flip, a brand of sparkling wine with Foxy Brown, and Storm Vodka with DJ Clue.
In related news, “7:30” the first single from the MOP’s upcoming G-Unit debut LP, has been selected by US CBS Sports and the New York Knicks for use during their broadcasts.
The video for the song, which will feature Sizzurp product placement, is currently being edited for MTV and is scheduled to debut on March 1. The new album, rumoured to be called Yearly Physical, is set for a May 2007 release and the group is preparing to launch their first world tour since signing to 50 Cent’s label.
M.O.P will be hitting the UK in May 07 to promote the new album and PUSH sales of Sizzurp!!!!
Look out for the Official Sippin on Sizzurp Tour….
For information contact simone@mkjohnsimport.com tel no: 0207 514 1785
Visit www.mkjohnsimport.com www.sizzurp.co.uk
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